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On March 1st, at the residence of the Ambassador of France in Russia, a major reception was organized on the occasion of the publication of a supplement of the magazine Marie Claire devoted to the beauty products market, in particular the most famous: that of France. This special issue was devoted entirely to “Made in France” products, highlighting the “à la française” beauty.

All the guests were welcomed by His Excellency Jean-Maurice Ripert accompanied by his wife Mrs Yaël Blik-Ripert who keeps a column in the magazine Marie Claire.

All the guests at this amazing event were able to discover and feel the new aromas, test cosmetics and obtain all the essential information of the brands represented.

The new collections of the Esteban Paris Parfums and Lampe Berger brands were introduced to all the guests by Dualest staff who also presented a preview of the Terre d’Oc brand, soon to be launched on the Russian market.

All the products have been received with great interest by celebrities as well as professionals and journalists.

The entire Dualest team would like to thank Mrs Blik-Ripert for her contribution to the promotion of these leading French brands in Russia.

On February 6th, 2017, in Almaty, in the famous shopping center Colibri, a new store concept was opened, offering perfumes and scents for La Maison La Bella.

This event brought together a large number of visitors to participate in the opening of this new space dedicated to indoor aromas. Among the attendees were many designers, stylists, architects, journalists and of course many clients, celebrities and VIPs attracted by the event. All the guests were welcomed by representatives of the two companies organizing this commercial launch, namely ABIS Import and DUALEST Russia.

The opening ceremony was marked by the successive interventions of Avil Abil, Managing Director of ABIS Import, Guillaume Dubuis, President of Dualest Russia and finally that of Guillaume Fourni, Export Manager of Esteban Paris Parfums. The latter made the trip from Paris to participate in this important event. The opening was welcomed by each participant before Anna Dvorets-Dneprova, Sales Manager of the Aroma Decor activity at Dualest Russia, presented the different brands.

Following the ceremony of the traditional ribbon cutting, all participants were able to immerse themselves in the world of aromas and indoor perfumes by testing the different products on show from Lampe Berger, Plantes & Parfums de Provence and Esteban Paris Parfums brands.
Guillaume Dubuis insisted in his speech that the Kazakh market was very sensitive to the universe of body fragrances. Indeed, women using a lot of cosmetics and aromas for the body, they will certainly appreciate and quickly adopt indoor fragrances for their use at home and thus bring new emotions and more well-being to themselves and their loved ones.

On February 16th , 2017, was held the 3rd seminar of retailers organized by Dualest Russia. This event brought together Russian, Kazakh and Belarusian retailers. Their number was even greater than in previous years. The aim of the seminar was to exchange experiences, take stock of the year 2016, present the commercial launch plans for new products and introduce new brands, and finally discuss the business outlook for 2017.

Guillaume Dubuis, President of Dualest, thanked the many participants present at this new seminar and presented the reshuffled team of the department Aroma Décor. He also made a positive assessment of the year 2016, pointing out that 2017 is expected to be another year of growth.

The Dualest team had prepared various presentations of the new collections already well known such as Lampe Berger, Plantes & Parfums de Provence and Esteban Paris Parfums. It was also the occasion to introduce the arrival on the Russian market of the organic brand Terre d’Oc for an opening to the world of teas and cosmetics.

The Dualest team was also able to present its new partnership with the famous Yankee Candle brand which Dualest will start distributing in Russia and Belarus in 2017.

During these presentations, the participants were able to test the different fragrances offered, appreciate these new products and give their first impressions.

During the seminar, the commercial environment and the communication and marketing strategies were presented with a single objective: to increase the prominence of these brands in the different markets.

At the end of the seminar, a round table was organized so that everyone could present their own experience and different perspectives for the future.